Strategic Excellence, Crafted

Pantene Pro-V shampoo and conditioner bottles featuring keratin, biotin, collagen, ceramides, and hyaluronic acid formulas
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Woman with long wavy blonde hair brushing it with a gold hairbrush against a neutral tan background
Golden pill labeled “PRO-V” floating in swirling white liquid
White cosmetic cream smear with three golden oil droplets on a beige background

Memorable & Distinctive brand worlds that create memorable consumer experiences

Pink rose hair care shampoo and conditioner bottles surrounded by pink roses on moss.
Pink Rose Champagne hair perfume mist bottle surrounded by dewy pink roses and peonies on a pink background
Artistic floral arrangement with pink roses, white flowers, moss-covered rocks, driftwood, and oranges, lemons, and limes on a pink background
Red-haired woman holding a pink satin hair-smoothing oil bottle in a sunlit peony garden
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Transforming Icons

Head & Shoulders Scalp Purify clarifying pre-shampoo treatment and volumizing shampoo bottles against a blue background
Smiling woman holding a blue Head & Shoulders Scalp Purify shampoo bottle
Head & Shoulders Classic Clean daily anti-dandruff shampoo bottle with blue cap and water droplets
Case Study
  • Person pouring Head & Shoulders Classic Clean shampoo into an open hand against a blue background

    Head & Shoulders Refresh

  • Assortment of Pantene Pro-V hair care products in gold and cream bottles, tubes, and pumps arranged on a warm golden background.

    Pantene Architecture

  • Pink Herbal Essences Rose Hips smoothing shampoo and Twist & Bloom smoothing hair mask surrounded by pink flowers

    Herbal Essences

  • Aussie Miracle Moist shampoo bottles displayed against a lavender background

    Aussie Brand Expression

  • Tide Global System

    Tide Global System

“the only way to do great work, is to love what you do” 

I’m a Creative Executive passionate about architecting, transforming and strengthening Iconic Brands and Design Organisations. I operate at the intersection of deep business understanding, robust design thinking and craft elevated brand experiences.

RESUME
Black-and-white portrait of a bearded man wearing glasses, a dress shirt, tie, and plaid vest.

Design-Led Brand Building

with 20+ years in experience transforming and impacting end-to-end design systems across digital, physical, packaging, and retail environments for Procter & Gamble's largest hair care and laundry businesses. Proven track record turning design into a strategic growth capability across a $5Bn portfolio, delivering measurable and sustained business impact.

Get in touch

Metal mechanical pencils and a red wooden pencil resting on a sketchbook with faint architectural drawing lines.